Catalog 2012-2013

GRA 3102 Principles of Visual Communication (U)

This course increases awareness and understanding of the impact that images have in a visual message. Explored are design principles and image making techniques including the idea, concept development, information hierarchy, visual metaphors, and composition. Through lectures, examples, and independent research, students gain insight into a variety of major design influences.

3 credits

Prerequisites

DIG 1000, DIG 1115, DIG 2030, DIG 2302, GRA 1129.