Catalog 2014-2015

GRA 4513 Communication Design and Visual Persuasion

Students explore and decipher messages in product promotion for television, Web site, and print. Students are taught how to use visual rhetoric and persuasion to educate a target audience about products and services. Various theories and practices used in the advertising industry are also discussed. Emphasis is placed on design solutions for product promotion.

3 credits

Prerequisites

GRA 3102