Catalog 2012-2013

MAR 4613 Marketing Research (U)

This course address the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for domestic and global marketing decisions. The core focus is on primary (quantitative and qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, and field work.

3 credits

Prerequisites

Prerequisite: MAR 3023.